There is no doubt in my mind that Google, along with eBay, Yahoo and Amazon, is one of the biggest revolution the Internet has provided us.

 

Today, Google is worth over $ 100 billion U.S. simply because it has managed to harness the potential of making money is what remains of its free services - Search engine Google!

 

How can it do so? With a product called Google Adwords. As I said in my other blog, today's main competitor quang cao google is not Yahoo or MSN. It competes with the traditional MEDIA established companies such as CNN, NBC, BBC ...

 

Why? Let's say you want to advertise a product or service. A few years ago, you have placed an ad in the newspaper, radio and / or on television. Yes, you can still do so today but now you have a great selection different. To advertise on Google Adwords

 

Google today reaches more people than any other national television companies. And it's just advertising your product to those who have expressed a vague interest in it by typing a relevant keyword in your search. Even better, you do not have to pay Google a penny unless someone clicks on the link product or service that you advertise. Now you understand why it was a great success?

 

So this means you should use Google AdWords to make money online? The answer is no, you should only use Google Adwords to market a product or service online!

 

Google is great to redirect traffic to your website - for normal business, there is probably no better tool. But it can be very dangerous - using it as a knife. The costs can rack up very quickly. If you are on a limited marketing budget, this will be expensive.

 

Since I have lost more money to spend U.S. $ 2,500 on Google Adwords, I can not claim to be an expert on it. But I am sure that if there is buy laptop battery a lesson you can draw from it, is careful of Google Adwords. It is not a license to print money as some people claim. And if you want to use Google Adwords to promote products or your services, be sure to buy an ebook on how to use it - I was given an option below. The cost of an ebook will be less than what you will WASTE ON Google Adwords if you do not know what you are doing. Trust me!

 

As stated above, using Google Adwords, just to market a product or service. Do not use it along with other marketing sites such as Clickbank or Commission Junction to drive traffic to the websites of others. Clickbank victory, winning Google, publishers win, but you will lose!

 

Make sure you have set aside a marketing budget to spend on Google Adwords and specify the maximum limit your spending on AdWords. If not, you will literally burn money that you can not afford!

 

Make sure you use broadmatch function with the keywords that you are buying - they will give you visibility on Google;

If you own your own website, using Google Adsense (see my related blog), this will give you a residual income source;

Remember that Google Adwords rank your list using several different criteria. The price you are willing to pay just one of them, although the main. A list generated more clicks can also be placed on your side if it is generated clicks.

 

This means that when you start buying a keyword, you will have to pay more. But if you have created a successful clicks, you should bid less and thereby reduce your costs. You can still be placed around the same average position or maybe even better.

Log into your Google Adwords account each day and track your expenses. If not, the cost will quickly spiral out of control. You can run a million dollar budget if you're a big company. If if you are a small business marketing (or others of his) products, chances are that you're creating this money out of marketing salary or your savings. So clearly, this amount is limited and mean a lot for you. Actively monitor keywords are generating clicks and lower your bid on those clicks have been generated;

Remember, Google Adwords is like a car. It can be used to take you from A to B, but it can help you get into a nasty accident. So, as you will learn how to drive a car before actually driving, I strongly urge you to purchase one of the following ebooks and read carefully before you start using Google Adwords.